When we're so close to getting a new project into production that we throw in a few free transmissions to seal the deal

When it's gone past 6pm the day before a shoot and the Production Assistant is going nowhere

When you read the email about the 200 Smart re-versionings

When word gets around that there's only one spud left at Alf's

When a client wants us to do a transmission when there aren't three clear working days

When the client prematurely touches and/or hugs and/or kisses Lucy